this post was submitted on 27 Jan 2025
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Goodwill with your playerbase doesn't show up on a quarterly report, but without it your company is sunk.
It's incredible that a company with the resources of Ubisoft couldn't figure that out, even with people shouting it at them daily.
I think the big "issue" is that there's a notable lag between loss of goodwill and loss of income/profit/value, and there's an even bigger lag between trying to fix goodwill and returns on that. It makes it too hard for any profit-first company to get right.
I think you're absolutely right. When these studios go public and start having pressure from shareholders, it starts the gradual decline in quality.