this post was submitted on 26 Jan 2025
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Tell those local businesses that you really want to support and follow them, but that you boycott Meta and the reasons that you do.
Honestly there's so many reasons businesses should also avoid Meta, like the fact Meta is literally collecting and selling their most valuable business data about their customers to other competing businesses. Tell them for their own good that Meta is not their friend, it might help them at first to get exposure, but only long enough to get that data and sell it off to a bigger fish.
To add to it,
Not META, but there are videos of small business owners explaining how amazon used their data to set up its own thing as their direct rivals, then manipulated their ratings, virtually stealing their clients too.
Tell them that selling their data to thurd parties is one of the biggest revenue streams of META, that you are NOT ok exposing your own business to such risks and that as a serious business, they should be wary of giving data to data selling / leasing social networks as well.
Some friends had to restart their business because their only online presence was on Instagram and their account got banned. So all their sales dropped to almost 0 overnight
Yup. Now I also get that exposure and engagement are important to small businesses, but to that end they shouldn't lock themselves to one place either. Point out the benefits of more open solutions like Bluesky and Mastodon, and the benefits of setting up their own hosted site/blog that they can then broadcast on social media but slowly cut them out as a middle man by pushing customers to their site directly.
And most certainly businesses should never use the "algorithm" on social media to collect data or get "free" advertising such as those "like/repost to win" style posts. Those are not free advertising, those are doing free data collection work for Meta.