this post was submitted on 20 Jan 2025
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FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing' (www.pcmag.com)
submitted 1 week ago by cm0002 to c/technology
42 comments fedilink hide all child comments
 

Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices. 

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] lonerangers1 1 points 1 day ago

I was thinking about the airport monitor that shows only your flight info because it can detect you and id you. And how many stores now have digital price tags on the shelves they can change remotely. Combine the 2 and you can have custom pricing per individual irl. 2 people standing next to each other in walmart be looking at the same thing and seeing different prices on the same display.