this post was submitted on 23 Jan 2025
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If you are a first time Rolex buyer you for sure aren’t getting the watches that will appreciate in value. Rolex purposely creates a scarcity and will only sell limited watches to long time customers who have bought many less valuable watches before. It’s also so chuds that believe this guy don’t devalue the brand.
Had a friend buy his second or third Rolex and we were all new grads. I was broke as hell at the time so it surprised me he was buying watches the price of a car right out of uni (and his parents just bought him an apartment so he lived in a different world).
He was telling me how this watch is gonna increase in value so it'd be stupid not to get it.
I never said it and only thought about it, but I was thinking that if you were buying it as an investment, why are you wearing it? Why not keep it at home？ It could get stolen or lost or broken. But I guess I have brokey mentality.
Your friend is a poser, and was probably buying fake reproduction rolexes to impress ppl.