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Wine sales drying up as Americans turn elsewhere (www.nbcnews.com)

submitted 1 week ago by MicroWave to c/health

3 comments fedilink hide all child comments

Summary

U.S. wine sales fell 6% in 2024, continuing a years-long decline driven by generational shifts, health concerns, and competition from alternative drinks.

Younger consumers prefer ready-to-drink options, legal marijuana, and nonalcoholic beverages, while wine struggles with higher prices and declining appeal.

Experts note wine’s complexity and expense as disadvantages, and nonalcoholic wine lags behind booming de-alcoholized beer.

Rising health awareness and economic pressures further strain the industry, which some call an “existential threat.”

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[–] SculptusPoe 8 points 1 week ago* (last edited 1 week ago)

I prefer wine to any other form of alcohol. Box wine in particular is very inexpensive relative to other drinks, it keeps well since the bag inside keeps out oxygen and it tastes great. I think maybe wineries should advertise more to a less snooty crowd.