All of his vids are like that. A really common one is people that don't realize you have to show the cat what a scratching post is and that that's ok to scratch vs the couch. Just because animals don't talk doesn't exclude them from the communicative requirements of any other relationship. I've also communicated to my cat that she may receive single finger strokes to the cheeks in exchange for a nice wet nose to nose snoot boop. It's all about communication folks.

As a side note I use it as a metaphor to explain the importance of creative expression to my psych patients. Dogs gotta chew, cats gotta scratch, humans have to express creativity. If any of us aren't given healthy outlets to meet those natural drives we start doing them in the wrong places in ways that harm ourselves and others.