The Duff CEO with a Windows-Logo on his forehead: "Gamers use Windows because of its' user experience not our de facto monopoly."
Next Image: Duff CEO with Windows-Logo in front of a "Out of Business" sign. Subtitle: "30 minutes after SteamOS is released"
Edit: Yo, I'm not saying this is gonna happen. I just want to say that Windew's UX sucks ass.
That's how I learned to use the posessive pronoun of "it".
That I believe is only for plurals, such as:
(one) cat's paw vs (multiple) cats' paws
It, however, is not a plural, otherwise it would be "they". Though I must admit I've probably made the same mistake myself.
Unfortunately, the rules for apostrophes in English are made up for each individual word. Lots of native speakers get it wrong, and I don't know how non-native speakers could possibly keep it all straight.
So... am I wrong?
Yes. It should be "its".
"it's" always means either "it is" or "it has".
"its" implies possession.
In general, apostrophe is used for:
Never use apostrophes for regular plurals ~~(he has so many pencil's)~~
Possessive it is "its"
It's = it is
English s weird
Great meme though!