this post was submitted on 08 Jan 2025
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Yeah, I don't think Microsoft has ever understood or cared how much pc gaming has added value to windows.
Which makes the strategic defeat here of failing to understand they are fucked longterm all the more satisfying.
Microsoft understood in the 90s.
https://www.youtube.com/watch?v=b2V9TFrmQ_Q
https://en.m.wikipedia.org/wiki/DirectX
It's kind of wild how much Microsoft failed to capitalize on PC gaming over the last 20 years. Arguably PC Gaming has thrived in spite of them, not because of them.
Valve was smart to understand how Microsoft could threaten their business model but it barely mattered considering how many rakes Microsoft stepped on over the years. Don't even get me started on Games For Windows Live.
It doesn’t make them money. Most of Microsoft is focused on business, enterprise, add AI. Everything edge is just part lip service.