this post was submitted on 18 Jul 2023
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The issue isn't advertising per se, it's with so called targeted advertising aka surveillance capitalism. Meta could still legally serve ads in Norway so long as they are not individually targeted. You know, like all ads before Google and Facebook invented mass surveillance of internet users.
To be more specific, they can serve targeted advertisement, but only based on metrics explicitly provided to Meta. Such as your facebook profile and pages you like/follow/interact with on their platforms.
The issue they're being fined for is using data collected from everywhere else online that is being used to build a sort of cross web advertisement profile for different individuals, that they basically have no say og controll over.
For example, Meta can't track my browser history or activities on say lemmy to build an ad profile and then serve me ads based on that. They would have to use whatever data is actually generated by my Facebook profile that is mostly inactive