this post was submitted on 02 Jan 2025
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Food delivery only made sense as an operating cost of the business, so third party delivery would have only made sense as something that the businesses subsidized. It also only makes sense if it is structured around the busy times of day as well.
I worked in a few businesses in the late 90s that offered delivery. In every case the delivery drivers were basically kitchen staff who went on deliveries OR the business itself was primarily delivery based in the first place and they still had the drivers do some other work around the place during downtime between meals. Both approaches spread the cost of the employees over more than the literal time delivering, because otherwise the cost per hour would be ridiculous. They also delivered food that held up to delivery times, so the food waiting 10-15 minutes before being delivered wasn't an issue.
There was a reason that pizza places and Chinese restaurants frequently had delivery even in smaller towns while things like McDonald's did not. The food held up to delivery and was frequently of a volume that made the restaurant subsidizing the cost of delivery feasible.