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Plan To Sell Scout Vehicles Directly To The Public Has California Volkswagen Dealers Hopping Mad
(cleantechnica.com)
this post was submitted on 29 Dec 2024
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In the age of the internet, where a manufacturer could sell direct to consumer, it seems it would make little sense to have resellers and that was the idea in the 90s when the Internet was in it’s infancy. But the hard truth is that selling is hard. You can bring a great product to market and yet it can still flop.
This is precisely why Alibaba is such a successful platform. It gives manufacturers, who specialize in making things, a marketplace and a sales process at a fraction of the cost of building out a whole sales team.
But, as anyone who has tried to sell their used items on Facebook likely has seen, consumers are fickle and the sales process can take an inordinate amount of time. For many, the time invested simply isn’t worth the effort.
And so, in the age where anyone can make a purchase instantly with the click of a button, we’re back to having middlemen. But if we’re going to have them, then we need to incentivize them. And just like for anyone else, the rules should be stable and fair enough to foster a healthy and innovative market.
Found the car salesman.
All Carsalesmen Are Bastards.
Nah, I’m too environmentally focused to be a car salesman, would rather people take public transit or bike when possible.
But I have lived the Internet era and I’ve seen the promised utopia facade unmasked. Much of the Internet is a marketplace. Most people want to interact with a thing before they buy it (or return it after), but they want the utility of a brick and mortar at online-only prices. Until we have some Second-life metaverse where digital things from a manufacturer feel absolutely real, the world is going to need salespeople to mind the gap. And those salespeople deserve to eat too.
Salespeople who provide value deserve to eat.
Salespeople who are a stack of shit in a suit designed to extract as much money from a customer as possible can have their jobs die in a fire.