Arcane

A lot of people watching the show are also just non-gamers. This illustrates more about the dynamics of streaming services vs their own subscription-based (and not viewing-based) pricing. The ideal case for a streaming service is same as that of a gym - people paying the monthly fee and then not using it at all. If a streaming service has a hit show, it means more streams and higher hosting costs. It only translated into more money if it causes more people to actually subscribe than would otherwise have done so, and for subscription-based services that decision usually isn't based on one show. Netflix probably still has the most data on this sort of thing and even for them, tracking the "why" of any subscription or cancellation decision is difficult at best.