this post was submitted on 15 Dec 2024
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[–] j4k3 3 points 3 days ago* (last edited 3 days ago)

VAIO was formerly a brand of Sony, introduced in 1996, until it offloaded it into an independent company in 2014; Japan Industrial Partners owns VAIO Corporation, with Sony maintaining a minority stake. Sony still holds the intellectual property rights for the VAIO brand and logo.[3] In November 2024, it was announced that Japanese retailer Nojima will take control of Vaio, expected to finalize in January 2025.

https://en.wikipedia.org/wiki/Vaio

Based on that page it looks like they only still exist as a potential sticker brand. That looks like they couldn't compete with the highly integrated iCore era when laptops got very simplified compared to the duo core stuff with lots of peripheral daughter boards and I/O support.