Firefox
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If "do not track" was already in use by 10-20% of Firefox users a year after it became available, at a guess I'd say maybe it got to at least 20-30% over time, considering how popular the idea became in the years following that. But let me know if you find actual data I guess, that might be interesting.
At any rate, having to refrain from tracking ad attribution by default for even just 10% of users would be a substantial cost in the future where that system becomes a big source of revenue.
I'm not saying that's their motivation, just that it seems roughly plausible that it might be, in the absence of a better explanation.