this post was submitted on 04 Dec 2024
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United States | News & Politics

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[–] kcuf 1 points 1 week ago (1 children)

They don't have to sell though, they can borrow against their stock and many do.

[–] chonglibloodsport 2 points 1 week ago

Two words: margin call. When you borrow against your stock you can be forced by the bank to sell shares to pay back your loans. If you’ve borrowed a ton of money against a large percentage of shares and the share price goes down a bit, a margin call forcing you to sell shares can send the stock crashing down.

This happened to Green Mountain Coffee Roasters (creator of the Keurig) founder Robert P Stiller and it cost him his job as chairman.