micromobility - Ebikes, scooters, longboards: Whatever floats your goat, this is micromobility
Ebikes, bicycles, scooters, skateboards, longboards, eboards, motorcycles, skates, unicycles: Whatever floats your goat, this is all things micromobility!
"Transportation using lightweight vehicles such as bicycles or scooters, especially electric ones that may be borrowed as part of a self-service rental program in which people rent vehicles for short-term use within a town or city.
micromobility is seen as a potential solution to moving people more efficiently around cities"
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It's a little sad that we need to actually say this, but:
Don't be an asshole or you will be permanently banned.
Respectful debate is totally OK, criticizing a product is fine, but being verbally abusive will not be tolerated.
Focus on discussing the idea, not attacking the person.
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100% marketing. There's no clear avenue for potential customers to find out about these brands; it's not like the old days where you just take out a spread in a magazine. I could name maybe three brands that do e-bikes outside of the old names (Cannondale, Specialized, etc.). So if you're not in that last, I'm never going to buy your bike.
Yeah, there are so many "influencers" who would gladly take one of your e-bikes for a "review", and that can give you exposure to millions of people who are looking for e-bikes already (or are curious about them). The YouTube Channel "electroheads" is an example of a place to hear about some brands outside of Trek.
Even sponsoring free test rides through local bike shops can at least get your brand's name out there.
My theory is that there's a bit of a divide in bicycle brands: the old and new. The old ones have the name recognition, which means people know about them, but not necessarily that they make e-bikes. The new ones will have the flashy website and visuals to draw in the online crowd. I think the e-bike people are kind of in-between those two and so are slipping through the cracks.