It's by far been one of if not the best way to reach their audience for well over a decade. RSS feeds might be well used by lemmy users, but you don't really think most people get their news that way? Or even know how to use RSS, or what it is. I've got friends and family members who have never owned a personal computer, but they have accounts on all the biggest social media platforms.

[–] Carighan 3 points 5 days ago (1 children)

Ah, I might have worded that badly: I meant why they need a social media server? As in, own their own slice of service.

It's one thing to have your owned channels and then also disseminate via other channels that people already use. But if you want to provide your own service, you also need to run the actual service now, including moderation, administration, everything. It's not exactly the kind of company I'd connect to having their own federated-social-media-server, basically. I mean there's no downside to them running one of course, but I see that separate of their day-to-day business of doing news if they got a handful of people who are into the tech and want to keep it on running on top of their main work, basically.

[–] [email protected] 1 points 5 days ago* (last edited 5 days ago)

I think the suggestion is to follow in the BBC's footsteps.

[–] [email protected] 1 points 5 days ago

because news agencies employ journalists who use social media to report