Ars Technica - All Content

Bingo.

Well... that and the government is always looking for excuses for additional surveillance, and I'm sure they're eager to buy all of the data the ISPs will have to harvest.

But yeah - an awful lot of the reason for this is simply that a bunch of rent-seeking datalords has bought and paid for it. The fortunes they make off of other peoples creativity depend entirely on getting somebody else to gatekeep for them.