this post was submitted on 12 Nov 2024
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[–] [email protected] 22 points 3 months ago* (last edited 3 months ago) (34 children)

People suck at math and this is how they confuse people into not caring what the actual price becomes when they have to add multiple items together.

What’s 19.99 + 21.75 + 4.99 + 3.99 + 1.99? Can the common person do that math in their head while grocery shopping? What about adding the tax to that total? Not a chance.

Most people probably don’t even know what the sales tax is in their own state.

[–] [email protected] 7 points 3 months ago (20 children)

Most people dont just round up after seeing the price?

[–] cynar 5 points 3 months ago (2 children)

Most people round down. Their brain locks on to the 1 of 19.99, and approximates it to 10.00. We need to actively counter this to see it as 20.00. It's a skill most people don't apply all the time, and a number can't even do.

Once you can do it reliably, it's mind-boggling that others can't, but it's still a learnt skill, that needs to be applied.

[–] [email protected] 3 points 3 months ago (1 children)

Most of the people i saw round down notice that and then round up

[–] cynar 3 points 3 months ago

It's a subconscious thing. It's how our brain is wired. It's a bit like advertising. Most people don't like ads. However, when confronted my 2 similar products, we will go with the familiar one. The source of that familiarity is irrelevant, ads make it familiar, just the same as using it, or a recommendation.

It's possible to override both of these effects, but that requires a level of conscious effort. I can almost guarantee you've been caught by both at different times. You just didn't notice (since noticing would allow you to correct).

Basically, $19.99 is in the category "under $20". $20.00 is in "over $20". Without conscious correction, you act on this.

[–] FelixCress -1 points 3 months ago (1 children)

Most people round down

Source?

[–] cynar 1 points 3 months ago (1 children)

Some slight ramdom paper reading, back in my uni days. Though I've ran across it via other sources over the years since. Unfortunately I don't have any links to hand though.

It might better be described as people put numbers into categories. Most people have a 10-20 category. 19.99 fits. 20.00 gets bumped up to the next box. It's a sub/semi conscious thing. If we use our higher thought process, we can deal with the numbers. That takes effort however, by default, we chunk. The price just abuses a common rollover point most people share.

[–] FelixCress -2 points 3 months ago (1 children)

So, no source do the actual research backing your claims?

[–] [email protected] 0 points 3 months ago (1 children)

Where is your thesis with references?

[–] FelixCress 1 points 3 months ago (1 children)

You do realise that it is a claim which needs to be proven, not the other way around, right?

[–] [email protected] -1 points 3 months ago (1 children)

I'm telling you there's no reason to demand for proof.

[–] FelixCress 0 points 3 months ago (1 children)

Oh yeah, the old "trust me bro" argument.

[–] [email protected] 0 points 3 months ago* (last edited 3 months ago) (1 children)

Not everything needs to be an argument.
Chill out. You're in a memes community.

[–] FelixCress 0 points 3 months ago* (last edited 3 months ago) (1 children)

You made an assertion you are not prepared to back up with an actual research. Unless you do, I call it marketing bullshit.

[–] [email protected] 0 points 3 months ago (1 children)

What the fuck are you talking about? Lol

[–] FelixCress 0 points 3 months ago (1 children)

Which word gave you trouble, sweetheart?

[–] [email protected] 0 points 3 months ago (1 children)

I can't tell if you really can't follow a train of comments, or you're just trolling.

Considering you think you're being mean hearted I'm gonna go with troll.

Have a good one.

[–] FelixCress 0 points 3 months ago (1 children)

So, a person who is asking you to provide an evidence for your claims is "trolling"?

[–] [email protected] 0 points 3 months ago* (last edited 3 months ago)

What claims did I make, sweetheart?

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