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I was explaining this to my daughter in quite simplified terms the other day- we evolved to taste sugar and enjoy it because finding a sweet edible plant meant we had a source of energy to help us hunt that day. Pretty useful if you're a hunter-gatherer.
So we seek out sugar. Now we can get it whenever we want it, in much more massive quantities than we are supposed to be processing. Most of us are addicted. I'm not an exception.
I mean, it's literally not... What will make or pressure the companies to do "better"? If the answer to that question is something that does not exist or is not happening in real life, then no, it's genuinely not on the companies, you just wish it was.
Reminder: grocery stores and industrial processed food are a very recent invention