The Cool Side of the Pillow

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Why does Coca-Cola even advertise still? (yiffit.net)

submitted 2 years ago* (last edited 2 years ago) by [email protected] to c/pillow_talk

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They've been around so long, and are so ubiquitous to soda, is there really anyone on Earth that doesn't know it exists? 🤔

It's not like they run "convincing" ads against competitors anymore. Like a Coke ad isn't trying to convince me to switch brands, they're just like "Hey! This exists! Come try it!"

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[–] phx 2 points 2 years ago

Maintaining presence of mind. Everyone knows they exist and most have probably had a coke, but when you're hot and thirsty and want something cold, that last ad you saw might specifically whisper in your hindbrain "I want a coke".