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Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
(www.usatoday.com)
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Surely this has to be just a silly temporary marketing stunt like when IHOP changed their name to International House of Burgers. I did see some Franks Red Hot flavored goldfish at the store though, and those are clearly not targeting kids.
It literally feels like an out of season April Fool's joke. Felt like it would be better if they saved it for April lol