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A24’s ‘Heretic’ will make these movie theaters smell like blueberry pie during one pivotal scene (variety.com)

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A24 will make certain movie theaters smell like blueberry during a pivotal scene of the upcoming Hugh Grant horror film “Heretic.”

The movie company partnered with Joya Studio to bring multi-sensory screenings exclusively to Alamo Drafthouse theaters nationwide. The immersive moviegoing experience will take place at advance screenings on Oct. 30, ahead of the film’s Nov. 8 release date in the U.S.

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[–] dohpaz42 6 points 1 month ago (1 children)

No. God no. The LAST thing anybody needs is an assault on their sense of smell trying to watch a movie. Mark my words: if this is remotely successful, others will try to follow, and they will want to push the limits of what people will tolerate (e.g., dog shit anybody?).

[–] Lifecoach5000 4 points 1 month ago

Yeah not sure how I feel about that. Alamo is a theater that serves food and I usually have dinner with the movie. Not sure if I want extra smells going on.