Hacker News

We don't have a formal customer profile where I work, but I can say that having a clear idea about what type of client/business you're going after makes a big difference. From a sales standpoint I've started closing much bigger numbers because I'm not spending time reaching out and having back and forth with customers that will never have big orders. Little orders still come in and we handle them same as we would big stuff, but we're not sinking time trying to find and win them.