this post was submitted on 14 Jul 2023
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Twitter struggled with the same dilemma. I think at one point they had about a 1% retention rate.
Honestly I donβt even know why Meta made Threads. Seems more like another bad call from Zuck than a real service π€·ββοΈ
If they had just recreated a no-bullshit Twitter, got all the companies and celebrities to switch, it would have been a slam dunk. At least for 99% of users (I'm not touching a Meta product with a ten foot pole if I can avoid it).
Get all the users, have a decent Twitter clone, then ramp up the ads and sponsorships afterwards.
Instead they pushed it out half baked and shitty on purpose so they can shove ads into your face right away.
My guess is they were more concerned with getting out the product as quickly as possible.