this post was submitted on 22 Sep 2024
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Concord allegedly cost over 400 million dollars to make (x.com)
submitted 2 months ago by [email protected] to c/[email protected]
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[–] [email protected] 33 points 2 months ago (18 children)

It wasn't a genre I enjoy, so I don't really know much about it beyond the stuff about how badly it sold. I have to wonder though, just how bad does a game have to be to sell this badly? Whenever I see people complain about something in gaming, I inevitably see people talking about how people should vote with their wallets, but then whatever the thing in question is seems to be quite profitable despite the complaints and calls for people to stop buying it. What was so wrong with this one that actually caused practically nobody to buy it?

[–] slaacaa 21 points 2 months ago* (last edited 2 months ago) (1 children)

I am also not the fan of the genre, but it doesn’t really matter too much how good it was, I think it was dead on arrival due to failed marketing:

  • Nobody, nobody is paying 40 for a similar game that they can get for free elsewhere. This is the most important failure
  • The second failure is lack of promotion, hype creation. For this kind of megaproject high sales expectation, they should have had big campaigns and flooded the PS store with ads

Most likely what happened is the bosses realized near the end that this is never going to make enough money, so they went with the quick death version, and the company can enjoy some major loss write-off from their taxes.

[–] monkeyslikebananas2 13 points 2 months ago

PS store, twitch, kick, youtube. This was a huge marketing failure. At a minimum they could have recouped a massive chunk of that $400m if they did another $10m in marketing.

A $400m loss could have been come down to $200.

This is also partially a consequence of the loss of the E3 convention. There’s no longer a central forum for showcasing and building hype.

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