this post was submitted on 22 Sep 2024
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Concord allegedly cost over 400 million dollars to make (x.com)
submitted 1 month ago by [email protected] to c/[email protected]
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[–] monkeyslikebananas2 13 points 1 month ago

PS store, twitch, kick, youtube. This was a huge marketing failure. At a minimum they could have recouped a massive chunk of that $400m if they did another $10m in marketing.

A $400m loss could have been come down to $200.

This is also partially a consequence of the loss of the E3 convention. There’s no longer a central forum for showcasing and building hype.