this post was submitted on 20 Sep 2024
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me_irl
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Ok but hear me out.
We acquired 20 new logos this month!
"Net new logos" was an actual term used in the company I previously worked for.
I worked with a government IT department that focused on renaming itself at least 7 times.in 2 years, with new mission, vision, logo, etc. each name was something like "end users experience department" or some shit liek that.