I agree. It is abused to the point that the relationship between the publication and the readership is damaged. Hence the comments on every buzzfeed post to summarize, or the emergence of TLDRs/TLDWs. However, if an entirely different premise is delivered (think of a good yt clickbait title but actually has a sort of unrelated, but quality content). In short, if clickbait is delivered tastefully (which is ofc relative per viewer), for lack of a better word, kahit malabo sa clickbait, one still engages because what the consumer gets out of the "exchange" is somehow equal or greater to the content proposition promised.

Appreciate this discussion man. Hope you're not wet from the rain.