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Yep. (lemmy.ml)

submitted 3 months ago by [email protected] to c/[email protected]

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[–] cmbabul 15 points 3 months ago* (last edited 3 months ago) (1 children)

I believe this is called reclamation and it’s one of the most powerful aspects of capitalism, it’s really frighteningly resilient.

Edit: Commenter below is correct I meant recuperation

[–] CodexArcanum 4 points 3 months ago (1 children)

Recuperation

I don't believe reclamation has a particular political definition, though leftist projects will often speak of reclaiming things from capitalist culture, which is "reverse recuperation" or what the Situationists called détournement.

[–] cmbabul 2 points 3 months ago

Thank you that is what I meant, got my vocabulary mixed up