I happened to click a link that took me to the associated ~~twitter~~ X account for something I was interested in and was greeted by not one, not two, but four modern day web popups.
I know it's nothing new. I've got a couple of firefox plugins that are usually quite good at hiding this sort of nonsense, but I guess they failed me today (or, I shudder to think, there were even more that were blocked, and this is what got through)
What's the worst new/not-signed-in user experience you've encountered recently?
But lack of ability does not prevent any of that. Entrepreneurs who want to monetize stuff will find a way to spam and game the system.
As someone whos responsible for docs and public facing material I'd never push text only content these days. There's just way too much UX value left out with this limitation. Sometimes more is more.
Additionally I'd argue that people who only want text are have advantage in the current system as you can strip and reformat everything on the front end and nobody will ever know or bully you into accepting their system. Just like nobody cared about ad blockers before they were widely adopted.