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“So tired”: Disney+, Hulu, ESPN+ prices increase by up to 25 percent in October (arstechnica.com)

submitted 3 months ago by [email protected] to c/[email protected]

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[–] shalafi 11 points 3 months ago (1 children)

This is Business 101. Get rid of your low-value customers, keep the high-value subscribers. Would you rather support 10 people paying $1/mo. for your service, or 2 people paying you $5?

Hiking the price retains the people willing to pay, or forgot they're paying, and ditches the rest. This saves on a myriad of costs; Customer service, tech support, bandwidth, infrastructure, staffing, much more.

It's a no-brainer from a corporate perspective. It's also a no-brainer for me to continue piracy. $6/mo. and I get a VPN bouncing out of Amsterdam on a Digital Ocean droplet I spun up years ago.

[–] [email protected] 1 points 3 months ago

Fewer customers at a lower price seems safer; you lose one, no big deal, you don't lose half of your revenue stream.