Economics

I think there's a large untapped niche for places that make no pretense at being fancy. Be upfront about buying everything from the grocery store, the value you're bringing to the table isn't the products, it's the convenience.

I don't give a rat's ass if the food i eat at a restaurant is made from the same frozen premade stuff i buy at the grocery store, just don't pretend like it's got 3 michelin stars and only charge a price that covers cost of operations (including salaries and such)!

I and a lot of people simply do not have the luxury of eating at most restaurants, so when i go out i'm not looking for the best meals ever, i'm looking for decent food that i can enjoy while spending time away from home. I will frankly take premade grocery store frozen meals heated in a microwave oven if that comes with a nice view and a cost i can trivially afford.