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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)

submitted 4 months ago by MicroWave to c/economics

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McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.

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[–] 3ntranced 6 points 4 months ago (1 children)

It's just corporate-speak for "How can we change the menu so we still make the same amount of money, while confusing the customer into thinking they're spending less"

[–] postmateDumbass 1 points 4 months ago

Maybe if they fired half the MBAs they could make food that people would buy at reasonable prices.