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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)

submitted 2 months ago by MicroWave to c/economics

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McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.

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[–] CptOblivius 16 points 2 months ago (1 children)

I don't go to McDonald's often. But the last time I went I couldn't believe the prices, and worse was the quality. Since COVID everything has gone up but McDonald's doubled that and dropped quality too. It is so terrible now. Even considering the low standard it had before.

[–] Anticorp 2 points 2 months ago

Yes, but they're making lots of money, so it's okay