this post was submitted on 29 Jul 2024
129 points (93.3% liked)

Economics

466 readers
274 users here now

founded 2 years ago
129
McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)
submitted 4 months ago by MicroWave to c/economics
33 comments fedilink hide all child comments
 
  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
you are viewing a single comment's thread
view the rest of the comments
[–] Hellinabucket 10 points 4 months ago

The only thing I ever get from McDonald's anymore is happy meals for my kids. At one store it's 6 dollars, at the a mile down the road it's 4.