Automotive Industry

379 readers

6 users here now

News and discussion about the automotive industry.

founded 1 year ago

MODERATORS

[email protected]

Rivian CEO RJ Scaringe says the auto industry needs to move beyond Tesla (www.theverge.com)

submitted 4 months ago by [email protected] to c/[email protected]

17 comments fedilink hide all child comments

cross-posted from: https://lazysoci.al/post/15849425

cross-posted from: https://beehaw.org/post/15128510

Am I the only one that thinks Scaringe looks like Steve-O?

you are viewing a single comment's thread
view the rest of the comments

[–] Blue_Morpho 2 points 4 months ago (2 children)

Isn't Rivian following Tesla's marketing model? Sell a few high end cars at high margins and then hopefully grow enough to afford factories to mass manufacture cheaper cars.

[–] [email protected] 2 points 4 months ago

They are. Selling Halo cars is a good way to set brand identity too. Better yet if it fills a niche in the market no one else is. Rivian starting off with a truck was smart. That it's also imo the best one available still is an impressive accomplishment.

But all that's because Rivian is a car company. There are so many industry vets working there. It will never have the hype of the tech bro disruptive mirage of Tesla. But it will likely outlive Tesla. And they already make higher quality vehicles.

[–] [email protected] 1 points 4 months ago

The Model S had worldwide appeal. People outside of America don't buy pickup trucks.