this post was submitted on 16 Jul 2024
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From the user's perspective it's not about "reach"; it's about simply having people to interact with. If you go to a thread on reddit there'll be hundreds or thousands of people to talk about it with, and there'll be active communities for all kinds of niches. If you want to avoid reddit - whether because of privacy issues or site policy or mods or whatever - you have to deal with the fact that everyone else is sticking with reddit.
The world wide web is more than social media.
And my comment only used social media as an example. The point is, big websites have more draw than small websites, leading to a self-amplifying effect.
Factually true, but it sure doesn't feel like it most days.