this post was submitted on 13 Jul 2024
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Privacy
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Let's be real, there's no way PPA is going to be as valuable as the data that can be gathered by state of the art ad tech. So the ad companies that adopt this will be making a compromise to do so. How is this tech making their lives easier?
Also they have no incentive to develop this tech, so why would they? It's not like Mozilla is doing work for them that they would have done anyway. If anything they're probably worried that the tech will take off and then legislation will follow to force them to use it.