this post was submitted on 08 Jul 2024
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It's just a writer seeking to vary their language a bit. It's a trick to keep themselves from repeating "Microsoft" quite so many times in a short span, as too much word repetition can cause readers to "tune out".
That's fair enough, but "the X giant" in particular I see so often. It feels like an in-joke amongst journalists or something.
It sucks so bad when people do this in Russian.
Same person monotonously being referred to as "young woman" (not that it has anything to do in the context, just to replace "she" or ""), "", "", "", some other crap instead of refactoring and compressing the text a bit.
It works when there's relevant information.
Oh I could help them out with a few synonyms: The asshats with the Internet Explorer, the start menu advertising clowns, the BSOD guys, the USE ONLY MY WEBBROWSER bullies, ...