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Nintendo Refuses to Use Generative AI in Their Games｜Game8 (game8.co)

submitted 4 months ago by [email protected] to c/[email protected]

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[–] [email protected] 43 points 4 months ago (2 children)

I mean, it feels kinda obvious. If there's any company in this space that would never need to use generative AI, it's Nintendo. They already employ some of the most talented art teams in the industry, they're not exactly struggling to produce art or assets.

If this was from a developer who maybe hasn't been a gaming monolith for the last 30+ years, that'd be different. This is like if Bill Gates says he promises not to open his 401k early; like, okay cool, I don't think that was ever in doubt in the last 30 years, Bill, but thanks for letting us know.

[–] [email protected] 22 points 4 months ago (2 children)

Activision, Ubisoft, and EA, all multibillion game dev company, said they'll be using generative AI to make their game, so no, it's not really obvious. It's also mentioned in the article

Nintendo's stance differs from that of other gaming giants. Earlier this year, Ubisoft introduced Project Neural Nexus NEO NPCs, which uses generative AI to simulate in-game conversations and interactions with NPCs.

Similarly, Square Enix President Takashi Kiryu views generative AI as a business opportunity to create new content using cutting-edge technologies. Electronic Arts (EA) has also embraced generative AI, with CEO Andrew Wilson predicting that over half of EA's development processes will benefit from advancements in generative AI.

The investor probably heard it's a trendy thing that can make better profit, so they asked nintendo about it in the briefing.

[–] Katana314 4 points 4 months ago

Those are the companies that have contributed to the fast churn of creatives getting overworked and leaving the industry, leaving their projects to be driven entirely by excess man-hours and lack of innovation.

[–] [email protected] 1 points 4 months ago (1 children)

The switch could not even run an LLM fast enough LOL.

[–] [email protected] 3 points 4 months ago

I doubt most console or phone does, one workaround is to have a server that process everything then send the result to the client side, be it a generated video, picture, or text, i bet most AI stuff is done this way, they don't download all the required data and process locally.

Also generative AI doesn't mean it need to be generated live ingame, it can be dialog script, concept art, all sort of production stuff.

[–] [email protected] 3 points 4 months ago

We haven't really seen high quality art that uses AI as part of the creative process yet, but this could be similar to the animation studios of the 90s who refused to use computers. They're all out of business now.

The reality is, generative AI is a really powerful tool, so they will be at a disadvantage going forward if they don't use it.