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Microsoft has gone too far: including a Game Pass ad in the Settings app ushers in a whole new age of ridiculous over-advertising (www.techradar.com)

submitted 5 months ago by [email protected] to c/technology

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Windows 11 is getting out of hand with its push for advertisments, frankly - remember the recent full-screen pop-up to persuade users to install Edge or other Microsoft services? Then another advertisment was placed in the Start menu, and now Microsoft has finally worn my temper thin - with a new Game Pass ad coming to the Settings app.

This will likely arrive in the July update for Windows 11, or at least it’s almost certain to do so. It was present in the latest preview update Microsoft just released for the OS (and quickly paused due to a bug, but that’s another story). It’s also worth noting that the ad has been present in earlier test versions of Windows 11.

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[–] [email protected] 6 points 5 months ago* (last edited 5 months ago)

I know that this expression desensitises people to something serious, but it describes Microsoft - the "it"/corporation - perfectly: rapist mentality. It shows how eager Microsoft is to disregard consent, users saying "no, I don't want it", and to force itself over the users as long as it gets some benefit out of it.

Including new obnoxious advertisement slots into an already released product - one that you paid for - is only a result of that mentality.