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Amazon Mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revamp (www.reuters.com)

submitted 5 months ago by [email protected] to c/technology

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Amazon (AMZN.O) is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a monthly fee of around $5 to access the superior version, according to people with direct knowledge of the company's plans.

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[–] [email protected] 1 points 5 months ago

It's true you will never get rid of all of it but, just like crime, basic enforcement is a deterrence. They know who's buying, they know where they're shipped, they have a fair idea if they're returned. Just requiring reviews to be from purchasers after they've received the product, removing positive reviews for returns without replacement (or flagging them as returned), and a few other steps would make fake reviews either very expensive or very expensive for the results.

The fact is, Amazon makes most of their money on AWS, and I don't think they care to put in the real effort to make their marketplace trustworthy again. Without that, it will continue its downward spiral.