this post was submitted on 13 Jun 2024
607 points (96.5% liked)

Technology

55746 readers
4363 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s
[email protected]
[email protected]
[email protected]
enu
[email protected]
L4s
607
YouTube's next move might make it virtually impossible to block ads (www.androidpolice.com)
submitted 3 weeks ago by boem to c/technology
420 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] scrion 6 points 3 weeks ago* (last edited 3 weeks ago)

The examples you cited are not individuals. Both Pokimane and Ludwig are basically media companies at this point in time.

And yes, the amount of money you get from YouTube is a lot less, although I'm being told major YouTubers have direct platform deals. But that's not the issue:

In order to even get those lucrative sponsorships, you need the reach of a major platform in order to build an audience - that's not happening without e. g. YouTube.