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A PR disaster: Microsoft has lost trust with its users, and Windows Recall is the straw that broke the camel's back (www.windowscentral.com)

submitted 6 months ago by [email protected] to c/technology

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It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.

Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.

It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.

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[–] [email protected] 2 points 6 months ago

It's just a little different nowadays. Like the other user said, they just don't know they have a choice or what to choose and follow whatever they know...

And what was one of the early bolsheviks' regime strongest points? They created schools and made people literate en masse, and did it with their own curriculum. People became less suspective to ex elites and religious propaganda, and became their target audience.

Adobe, Google, MS give discounts and special programs for education because this way people get used to their products. Many local organizations that touch these casual users don't have a real IT department and just flow with what's given, they don't make an informed choice like corporations. And that's probably the place where this switch may even start to begin. A class of students who started with e.g. KDE Plasma would be used to it more than they used to Windows, same with other software. They can already do their homework and play most games. What else do they need?

The sharp corner is to find money to fund select schools to show others it's not scary and makes it even cheaper for them in the long run, maybe some special troubleshooting team to teach them the ropes. I've heard from some users there and on reddit that their computer classes with a geeky teacher who installed Linux is how they've rolled in without a problem.