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A PR disaster: Microsoft has lost trust with its users, and Windows Recall is the straw that broke the camel's back (www.windowscentral.com)

submitted 3 months ago by [email protected] to c/technology

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It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.

Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.

It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.

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[–] absquatulate 12 points 3 months ago* (last edited 3 months ago) (1 children)

I don't think this will bury MS because they can easily market this to enterprise clients ( if they haven't already ). Recall is a particularly useful tool for any employer that wants to keep track of everything employees do, especially in an age of WFH. They probably figured they can take the PR hit from users concerned about privacy and move on unaffected.

[–] [email protected] 13 points 3 months ago (1 children)

Any enterprise working with sensitive data certainly has to disable the feature. And turns out, that's most enterprises.

I have heard very little, if any, enthusiasm about this. Nobody seems to be excited about it at all.

[–] [email protected] 2 points 3 months ago

I love the concept.... I think it should remain a concept