ESG in the name
Place to start but once you dig into it, it's not great either. A lot of the evaluations basically boil down to negative externalities, namely making sure that somehow whatever is problematic is NOT accounted for. That's how plenty of ESGs end up with ... other banks as stocks. They "abstracted themselves away" from problems whereas in reality they are funding the problems.
Hey... hey there, I'd let you know that there are 340M Americans and 8.2B people in the World so... that's like 4% OK... it's... definitely "most people" because we are number 1 OK! USA, USA... /s