I feel like the bit that gets missed in these conversations is how terrible Waze has become in the last few years. The UI has always been awful, but it’s started just straight up not working any more. Each release seems to introduce new bugs.
I can’t remember the last time I had an “oh shit, it saved me 20 minutes” moment with it. More often than not it seems like it’s just using me as an experiment to try out increasingly insane new routes for no benefit (I know it has to send a certain portion of its users on crazy routes to try them out, but it seems like it’s always me).
The only reason is to get reports of speed cameras, but Apple Maps has started doing that now and seems to be a bit less insane when it comes to routing.
Of all the companies, Google always seemed the most likely, both to want to and to be successful. They’ve tried before, sometimes in small ways, sometimes in larger more obvious ways (AMP, the implementation of content filtering in Chrome etc.).
They’re the world’s largest advertising and data harvesting company. It’s their business. Of course they want to lock the internet down to serve their goals of learning as much about you as possible and using that data to shove ads in your face.
Whenever using any Google/Alphabet product you have to ask yourself, “am I ok with this thing I’m about to use being built by the world’s largest advertising company?”. The answer should be “no” more than it is “yes”, particularly for things that have access to lots of your data, like web browsers, phones, home speakers etc.