Disruptive technology doesn’t follow cost covering logic though. Covering costs is hardly interesting for investors. Netflix ran at loss to grow quickly and cement the market share.
Recent enshittification occurs because the market came to an understanding that the fight for the market share is over and now it’s time to satisfy investors.
But several things can be true at the same thing time. Infrastructure is expensive and investors want to maximize return of investment.
According to your statement there must be someone getting fucked. An trade where all parties are satisfied does not seem possible.