Weirdly, the limitations of my iPhone are part of what makes it good for me. Because it lacks a lot of “power user” features like split screen multitasking, I actually end up using it less.
I appreciate that using my phone is frustrating sometimes because I put it away faster. Big plus for my adhd ass.
My other reason is the comparative privacy benefit of apple services vs google services. Apple equivalents of google things work a little less well but they harvest a lot less personal data.
Compare using a 5 year old galaxy to a 5 year old iPhone tho. Hard to beat the iPhone longevity and software support